COLLABORATIONS
Corporate Sponsorships | Co-Branding | Cross-Promotions

Along with his primary collaborator, educator Dayle D. Hartnett, Ph.D., they apply these established principles to today’s documentary and entertainment projects.
- UCLA Branded Short Doc
- Shark Week and Tahiti Tourisme
- Air Bud and Petco
- Jerry Maguire and Switzerland Tourism
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The UCLA Alumni Association has over 400,000 living UCLA degree-holders as members. Its Alumni Travel Tours take alumni, families, friends, and sophisticated travelers on global journeys. Joe and Dayle Hartnett participated in the Cuba Tour of 2016, which took place just after the island nation was visited by Pope Francis and the Rolling Stones. Their short documentary was filmed using iPhones, edited by UCLA's marketing department, and posted to the UCLA Alumni Travel Website.


PETCO needed to manage their burgeoning family brand, with new stores opening every month. There was also a new fast-growing Internet presence, which required a focused Integrated Marketing Communication approach.
Joe Hartnett created many new promotional partnerships such as this tie-in with the successful Disney feature film, Air Bud.

Switzerland Tourism was the first destination marketing company to recognize the value of the Internet for tourism. In addition to the high profile film tie-in, Joe Hartnett, supervising a four-agency worldwide team, developed and launched the first eCommerce system for a tourism destination - Switzerland, featuring seven languages and content targeting 37 global markets.
- City of Hope Branded Documentary
- Multiplicity and Toshiba
- An Inconvenient Truth and ThinkLA
- Pepsi and the American Cancer Society
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City of Hope National Medical Center came to Pacific Film Foundation seeking, in the words of their brand manager "a more sophisticated approach" to show their successful breakthrough cancer research. Recommending a documentary film with three-time Oscar Winner Mark Jonathan Harris to co-direct the film with writer Steve Albrezzi, a short film (11 minutes), A Delicate Balance was created.

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