CHANNEL 4 - QUALITY EDUCATION

WELCOME TO PFF CHANNEL 4

Supporting the United Nations Sustainable Development Goals, Pacific Film Foundation and leading advertising agencies collaborate in educating brands how to market sustainability.


Sustainability 



"For example, if a corporation posts monetary profits, but their asbestos mine causes thousands of deaths from asbestosis, and their copper mine pollutes a river, and the government ends up spending taxpayer money on health care and river clean-up, how do we perform a full societal cost benefit analysis?" 
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John Elkington, author of Green Swans 
introduces The Triple Bottom Line: 
People. Planet. Prosperity. 

How can your brand benefit from

effectively marketing sustainability?

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